adidas combines sport, fashion and sustainability by collaborating with the best in the industry and designing innovative collections for athletes and creatives. The company promotes change, challenges conventions and blurs the boundaries between high fashion and high performance. The result is timeless styles such as Samba, Gazelle and Spezial, which are worn for both sport and everyday life.
Campaign info
We’re happy to help you promote the campaign successfully. Please note that there are a few important guidelines you need to follow.
First of all, you should know which product you would like to recommend
Then click on the 'New post' button at the top right to create your tracking link
Select the desired account for the posting
Go to the brand's website, search for the product you want to recommend, copy the URL and paste it into the empty field in the hi! app
Choose a posting date
Click on the 'Schedule a post' button below
Copy the hi! tracking link, test it and make sure it leads to your desired product
Include your hi! tracking link in your content and highlight adverts
Why your community will love this
Show your community why it’s worth taking a closer look at the product and why it will be useful to them.
- You are passionate about the adidas brand and lifestyle
- You love everything that has to do with sports, fashion and trying new things
- You produce high-quality content
- You have an engaged community
- You can make a difference through measurable performance (traffic, sales, ROI, etc.)
- You are at least 18 years old and live in Europe
Content Ideas
Some ideas we had in mind that we think could be helpful. You can use these as a starting point and, of course, feel free to add your own too.
Product unboxing
Order haul / try-on
Outfit inspiration
How-to-style
Get-ready-with-me
👍 DOs
Things we'd love to see from you, such as examples and creative directions.
Pay attention to the correct spelling of the customer: "adidas"
Only use your tracking link generated at hi!
Creators should always speak about adidas with a positive tone-of-voice. Captions and responses to comments should always be positive and encouraging.
Tag @adidas or @adidasoriginals (when referring to Originals products) in your posts
Always clearly disclose that you have been gifted product or paid for content by including #gifted or #ad in your content.
adidas logo or stripes should be clearly visible in promotion content.
If possible, always place an affiliate link to the item being promoted or refer to “link in bio/highlights
👎 DON'Ts
Things we'd like you to avoid doing so the campaign is a success.
Violation of the rules below
Click fraud, click baiting and incentives are excluded from compensation by our ABGs
Encourage people to support you with clicks
Do not have any other brand logos in the content, or pair shoes or clothing items with other branded products.
Do not tag any other sports brands in content paired with adidas.
Do not use any other brand slogans in captions or comments.
Do not show aggressive or undermining behavior to followers.
Rules
A few guardrails to keep the content on-brand, compliant, and safe for both of us. Please follow these completely.
Label your posts/stories as advertising and observe the following guidelines:
- If your views differ by 10% from the booked views, a reminder is required.
- Send us your insights after your content has expired; otherwise, you will not be paid.
The following is also prohibited:
- Association with religious content of any denomination
- Extreme political views
- Glorification of crimes
- Carrying out/showing prohibited actions
- Sexually offensive and revealing content
- Disparaging/contemptuous behavior toward minorities
- Advertising for (other) products that do not meet common ethical and moral standards
- Violence and drugs
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