About the campaign

Video briefing

This quick video explains everything you need to know about the campaign. It covers what it is about, what is expected and how to get involved.

👍 DOs

Things we'd love to see from you, such as examples and creative directions.

👎 DON'Ts

Things we'd like you to avoid doing so the campaign is a success.

Rules

A few guardrails to keep the content on-brand, compliant, and safe for both of us. Please follow these completely.

Label your posts/stories as advertising and observe the following guidelines:

  • If your views differ by 10% from the booked views, a reminder is required.
  • Send us your insights after your content has expired; otherwise, you will not be paid.

The following is also prohibited:

  • Association with religious content of any denomination
  • Extreme political views
  • Glorification of crimes
  • Carrying out/showing prohibited actions
  • Sexually offensive and revealing content
  • Disparaging/contemptuous behavior toward minorities
  • Advertising for (other) products that do not meet common ethical and moral standards
  • Violence and drugs

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