The product
DOUGLAS is Europe's leading platform for high-end beauty products. With over 160,000 beauty and lifestyle products in online shops and over 2,000 physical shops.
Access all products, exclusive promotions, gifts and practical features from your mobile with the DOUGLAS app and enjoy a store-like experience from the comfort of your home!
#FORWARDBEAUTY
What makes it so special
Douglas Beauty Mirror: try on looks and discover the products that suit you using an augmented reality filter.
Receive free samples of luxury products with every purchase via the app - not available on the website.
Exclusive promotions and discounts in the app. Activate notifications to make sure you don't miss out!
Collect Beauty Points to unlock additional gifts and promotions.
Add to favourites and quick re-purchase functions.
Fast delivery and free postage from CHF49.95
Campaign Info
The main focus of the campaign is the Douglas app.
The aim is to inspire your followers and persuade them to install the free application via your tracking link.
You'll be able to promote the exclusive discounts available on the application and include them in your story.
Is this campaign for me?
- You have at least 50% of your community in Switzerland.
- You have an Instagram account.
- You like to share your tips for buying quality beauty products at lower prices with your community.
Are you a creator?
Take part in exciting campaigns, share the brands you love and earn money while creating content that inspires!
Are you a brand?
Connect with creators ready to bring your brand to life. Launch impactful campaigns, reach new audiences and grow your brand through authentic content created by people!
Some helpful tips
Not sure which powder or foundation colour suits you best? Talk about a personal problem you've had and how the application helped you solve it. Hold up the beauty mirror and give it a try.
Talk about discount codes, extra products and free samples that you can't find in shops, but can find exclusively on the app.
Introduce the app, but avoid mentioning Douglas too often. Increase interest by presenting an app that helped you solve an XY problem.
Show your followers which products you've bought to solve your problem and how often there are discounts on the products so that they can buy them again..
Show the application in action: directly on camera or using an on-screen video + voice-over.