DOUGLAS is Europe's leading platform for high-end beauty products. With over 160,000 beauty and lifestyle products in online shops and over 2,000 physical shops.
Access all products, exclusive promotions, gifts and practical features from your mobile with the DOUGLAS app and enjoy a store-like experience from the comfort of your home!
#FORWARDBEAUTY
This quick video explains everything you need to know about the campaign. It covers what it is about, what is expected and how to get involved.
Campaign info
We’re happy to help you promote the campaign successfully. Please note that there are a few important guidelines you need to follow.
The main focus of the campaign is the Douglas app.
The aim is to inspire your followers and persuade them to install the free application via your tracking link.
You'll be able to promote the exclusive discounts available on the application and include them in your story.
Why your community will love this
Show your community why it’s worth taking a closer look at the product and why it will be useful to them.
- You have at least 50% of your community in Switzerland.
- You have an Instagram account.
- You like to share your tips for buying quality beauty products at lower prices with your community.
Content Ideas
Some ideas we had in mind that we think could be helpful. You can use these as a starting point and, of course, feel free to add your own too.
Not sure which powder or foundation colour suits you best? Talk about a personal problem you've had and how the application helped you solve it. Hold up the beauty mirror and give it a try.
Talk about discount codes, extra products and free samples that you can't find in shops, but can find exclusively on the app.
Introduce the app, but avoid mentioning Douglas too often. Increase interest by presenting an app that helped you solve an XY problem.
Show your followers which products you've bought to solve your problem and how often there are discounts on the products so that they can buy them again..
Show the application in action: directly on camera or using an on-screen video + voice-over.
👍 DOs
Things we'd love to see from you, such as examples and creative directions.
Add a GIF or text such as "click here" or "app" to your tracking link.
Include your follow-up link at least three times in the post.
Tag @douglascosmetics in your stories.
👎 DON'Ts
Things we'd like you to avoid doing so the campaign is a success.
Don't mention Douglas' competitors such as Sephora, Flaconi, etc.
Don't talk badly/negatively about the products.
Avoid poorly lit rooms and chaotic backgrounds.
Dress accordingly (not too bare, chipped nail polish, etc.).
Don't include animals in your content.
Rules
A few guardrails to keep the content on-brand, compliant, and safe for both of us. Please follow these completely.
Label your posts/stories as advertising and observe the following guidelines:
- If your views differ by 10% from the booked views, a reminder is required.
- Send us your insights after your content has expired; otherwise, you will not be paid.
The following is also prohibited:
- Association with religious content of any denomination
- Extreme political views
- Glorification of crimes
- Carrying out/showing prohibited actions
- Sexually offensive and revealing content
- Disparaging/contemptuous behavior toward minorities
- Advertising for (other) products that do not meet common ethical and moral standards
- Violence and drugs
Not part of hi! yet?
Our unique community connects talented people with amazing brands. Join, create, get paid!
Are you a creator?
Take part in exciting campaigns, share the brands you love and earn money while creating content that inspires!
Are you a brand?
Connect with creators ready to bring your brand to life. Launch impactful campaigns, reach new audiences and grow your brand through authentic content created by people!