About the campaign

Entra nel mondo della bellezza con un solo tocco! Con l’app gratuita Douglas, scoprire i tuoi prodotti preferiti – dai profumi al make-up, fino alla skincare e al lifestyle – non è mai stato così facile e conveniente. Acquista quando vuoi, ovunque tu sia!

Video briefing

This quick video explains everything you need to know about the campaign. It covers what it is about, what is expected and how to get involved.

Why your community will love this

Show your community why it’s worth taking a closer look at the product and why it will be useful to them.

Profili accettati:


  • profili di persone di ogni genere in ambito beauty & make-up,
  • solo profili "female presenting" in tutti gli altri ambiti

Profili NON accettati:


  • profili con contenuti espliciti o altamente rivelatori, (es: troppe foto in bikini, nudi, o immagini simili)



Content Ideas

Some ideas we had in mind that we think could be helpful. You can use these as a starting point and, of course, feel free to add your own too.

💡
Idea #1

Prodotti preferiti: Vi mostro i prodotti che adoro e che riacquisto sempre! (Mostra i prodotti in camera o con video dello schermo).

💡
Idea #2

Regali last-minute: Idee beauty sempre a portata di mano, con offerte esclusive!

💡
Idea #3

Più tempo per me: Ordino in pochi tocchi senza fare code, e la spedizione veloce è super comoda!

💡
Idea #4

Extra esclusivi: Campioni omaggio di lusso solo per chi acquista dall’app!


💡
Idea #5

Scarica subito e approfitta delle promo! Chi di voi la usa già?

👍 DOs

Things we'd love to see from you, such as examples and creative directions.

Modifica il tuo tracking link con una GIF o una scritta come 'clicca qui' o "app".

Tagga @douglasitalia e @medialabelsayshi nascosti nelle tue storie (basta trascinarli fuori dallo schermo). I tag non devono distogliere l'attenzione dal tracking link.

Inviaci il tuo contenuto 1-2 giorni prima della data della storia per essere approvato e per correggere eventuali errori.

👎 DON'Ts

Things we'd like you to avoid doing so the campaign is a success.

Pura descrizione del prodotto. Vogliamo un approccio personale con cui i tuoi follower possono identificarsi!

Rules

A few guardrails to keep the content on-brand, compliant, and safe for both of us. Please follow these completely.

Label your posts/stories as advertising and observe the following guidelines:

  • If your views differ by 10% from the booked views, a reminder is required.
  • Send us your insights after your content has expired; otherwise, you will not be paid.

The following is also prohibited:

  • Association with religious content of any denomination
  • Extreme political views
  • Glorification of crimes
  • Carrying out/showing prohibited actions
  • Sexually offensive and revealing content
  • Disparaging/contemptuous behavior toward minorities
  • Advertising for (other) products that do not meet common ethical and moral standards
  • Violence and drugs

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