DOUGLAS is Europe's leading premium beauty platform. With over 160,000 beauty and lifestyle products in online shops, beauty marketplaces and over 2,000 shops, DOUGLAS inspires people to live individual beauty in unprecedented variety. The further expansion of high-growth e-commerce is at the heart of the #FORWARDBEAUTY.DigitalFirst strategy programme.
This quick video explains everything you need to know about the campaign. It covers what it is about, what is expected and how to get involved.
Campaign info
We’re happy to help you promote the campaign successfully. Please note that there are a few important guidelines you need to follow.
- The aim is for your followers to install the free Douglas app via your tracking link
- Include your tracking link right at the beginning and at least 1-2 more times and personalise it
- Tag @douglas_cosmetics in your stories
- Send us your content 1-2 days before your posting date for approval
- Format: Instagram Story 2-4 sequences
Why your community will love this
Show your community why it’s worth taking a closer look at the product and why it will be useful to them.
Apply here if...
... you are a beauty lover
... you have an aesthetic profile
... you have at least 20% Austrian followers
... you have at least 50% female followers
Content Ideas
Some ideas we had in mind that we think could be helpful. You can use these as a starting point and, of course, feel free to add your own too.
Use storytelling:
- Do you also not know which colour of powder or foundation suits you? Talk about a personal problem you have and how the app has helped you to solve this problem. Show the beauty mirror and try it out
- Address the fact that your community probably already knows Douglas, but have they downloaded the app yet? There are lots of discount codes, extra products and free samples that you can't get in-store but exclusively in the app
- Introduce the app, but avoid mentioning Douglas too often. Increase interest by introducing an app that has helped you with problem XY
- Show your followers which products you bought in the app to solve your problem and how often there are discounts on products so that they can buy them again (there is no budget for products here, so a purchase is not mandatory)
👍 DOs
Things we'd love to see from you, such as examples and creative directions.
Focus on Douglas and only show products that are available at Douglas
Introduce your followers to the app and its features
Make sure the recording is well-lit and sharp with an intelligible sound
Make sure to look presentable
If you show products, then in a clean and undamaged condition
👎 DON'Ts
Things we'd like you to avoid doing so the campaign is a success.
Don't mention competitors of Douglas such as Sephora, Flaconi etc.
Don't speak badly/negatively about the products
Avoid dark rooms and a chaotic background
Dress appropriately (not too revealing, no chipped nail varnish etc.)
Do not include children or animals in your content
Rules
A few guardrails to keep the content on-brand, compliant, and safe for both of us. Please follow these completely.
Label your posts/stories as advertising and observe the following guidelines:
- If your views differ by 10% from the booked views, a reminder is required.
- Send us your insights after your content has expired; otherwise, you will not be paid.
The following is also prohibited:
- Association with religious content of any denomination
- Extreme political views
- Glorification of crimes
- Carrying out/showing prohibited actions
- Sexually offensive and revealing content
- Disparaging/contemptuous behavior toward minorities
- Advertising for (other) products that do not meet common ethical and moral standards
- Violence and drugs
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