The product
DOUGLAS is Europe's leading premium beauty platform. With over 160,000 beauty and lifestyle products in online shops, beauty marketplaces and over 2,000 shops, DOUGLAS inspires people to live individual beauty in unprecedented variety. The further expansion of high-growth e-commerce is at the heart of the #FORWARDBEAUTY.DigitalFirst strategy programme.
What makes it so special
Discount codes can be combined in the app
News and offers at a glance: Activate push notifications and be the first to know about the latest Douglas discounts
Repurchase function: Reorder your beauty favourites with just one click. If you don't need a top-up, pause or remove the top-up function
Douglas Beauty Mirror: Test make-up looks with the virtual make-up mirror. Discover products that suit you with the help of an augmented reality (AR) filter
Campaign Info
- The aim is for your followers to install the free Douglas app via your tracking link
- Include your tracking link right at the beginning and at least 1-2 more times and personalise it
- Tag @douglas_cosmetics in your stories
- Send us your content 1-2 days before your posting date for approval
- Format: Instagram Story 2-4 sequences
Is this campaign for me?
Apply here if...
... you are a beauty lover
... you have an aesthetic profile
... you have at least 20% Austrian followers
... you have at least 50% female followers
Are you a creator?
Take part in exciting campaigns, share the brands you love and earn money while creating content that inspires!
Are you a brand?
Connect with creators ready to bring your brand to life. Launch impactful campaigns, reach new audiences and grow your brand through authentic content created by people!
Some helpful tips
Use storytelling:
- Do you also not know which colour of powder or foundation suits you? Talk about a personal problem you have and how the app has helped you to solve this problem. Show the beauty mirror and try it out
- Address the fact that your community probably already knows Douglas, but have they downloaded the app yet? There are lots of discount codes, extra products and free samples that you can't get in-store but exclusively in the app
- Introduce the app, but avoid mentioning Douglas too often. Increase interest by introducing an app that has helped you with problem XY
- Show your followers which products you bought in the app to solve your problem and how often there are discounts on products so that they can buy them again (there is no budget for products here, so a purchase is not mandatory)
Try it yourself!
