Even more exciting and even more convenient: discover your favorite products from perfume, make-up and skincare as well as lifestyle products with the free Douglas app. From now on, shop your beauty favorites around the clock and from anywhere.
This quick video explains everything you need to know about the campaign. It covers what it is about, what is expected and how to get involved.
Campaign info
We’re happy to help you promote the campaign successfully. Please note that there are a few important guidelines you need to follow.
- The aim is for your followers to buy products in the Douglas app
- Include your tracking link to the app right at the beginning and at least 1-2 more times and personalize it
- Tag @douglasnederland in your stories
- Send us your content 1-2 days before your posting date for approval
- Format: Instagram Stories
Why your community will love this
Show your community why it’s worth taking a closer look at the product and why it will be useful to them.
- Must speak in stories
- At least 60% reach in the Netherlands
- At least 50% female audience
- No children in feed
- Aesthetic profile, not too many filters
- Not too many tattoos
- No reality tv stars
Content Ideas
Some ideas we had in mind that we think could be helpful. You can use these as a starting point and, of course, feel free to add your own too.
You can use one of these examples or create your own storyline to get your followers to purchase products in the app
Example 1: The problem with the shopping cart
- Do you know this problem? Far too many products in your shopping cart and you don't know which ones to buy?
- Show which products you currently have in your Douglas shopping cart
- Tell your followers which products are absolute must-haves that they also need
Example 2: The Exclusive Deal Alert
- Want to share an amazing deal with your followers that's only available today?
- Use the countdown sticker in your Story to create a real sense of urgency
Show your favorite products and say it clearly: "Only today in the Douglas app – get this discount right here 👉 [Swipe-Up/Link]"
👍 DOs
Things we'd love to see from you, such as examples and creative directions.
Highlight Douglas and only show products available at Douglas
Show your favorite products in clean and undamaged condition
Use a screenshot of the product in the app
Make sure the video is well-lit and sharp with an intelligible audio
Make sure you look neat and tidy
👎 DON'Ts
Things we'd like you to avoid doing so the campaign is a success.
Do not mention Douglas competitors like Sephora, Flaconi, etc.
Do not only focus on the app but show a product that you love
Do not speak badly or negatively about the products
Avoid dark rooms and messy backgrounds
Dress appropriately (not too revealing, no chipped nail polish, etc.)
Do not include children or animals in your content
Rules
A few guardrails to keep the content on-brand, compliant, and safe for both of us. Please follow these completely.
Label your posts/stories as advertising and observe the following guidelines:
- If your views differ by 10% from the booked views, a reminder is required.
- Send us your insights after your content has expired; otherwise, you will not be paid.
The following is also prohibited:
- Association with religious content of any denomination
- Extreme political views
- Glorification of crimes
- Carrying out/showing prohibited actions
- Sexually offensive and revealing content
- Disparaging/contemptuous behavior toward minorities
- Advertising for (other) products that do not meet common ethical and moral standards
- Violence and drugs
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