Mylène is a popular Belgian beauty and lifestyle brand with deep roots dating back to 1965. With over 500 high-quality products across skincare, makeup, body care, home fragrances, textiles, and more, Mylène helps people feel more beautiful and live more beautifully every day. A strong focus on local Belgian production, sustainability (including a largely vegan product range), and empowering women as entrepreneurs makes Mylène a brand that brings joy, quality, and connection into everyday life.
Campaign info
We’re happy to help you promote the campaign successfully. Please note that there are a few important guidelines you need to follow.
Goal: Motivate your community to purchase the product via the Shop Apotheke online store
Product: You will receive sample products of your choice (must be available at Shop Apotheke), which you will feature in your content. Please note that gifting is not taxed in advance.
Format: Minimum 2 IG Stories
Timing: You can start immediately
Additional information:
- Explain the benefits of the product
- Clearly showcase your sample products
- Add all relevant information as text overlays
- Include your tracking link (created via hi!) multiple times in your story and personalize the sticker text
Why your community will love this
Show your community why it’s worth taking a closer look at the product and why it will be useful to them.
• Are you and your community between 35 and 60 years old?
• Do you live in Germany and at least 60% of your audience as well?
• Do you love testing and reviewing new skincare products?
Content Ideas
Some ideas we had in mind that we think could be helpful. You can use these as a starting point and, of course, feel free to add your own too.
Important: Show your face, visibly use the products in your content, and keep everything authentic.
Possible content ideas:
- Discovery: “I discovered this Belgian brand with incredibly high-quality products”
- Product USPs: “Wow, this anti-aging cream helped me…”
- Self-care routine: “Get ready with me – morning/evening…”
You can always develop your own content ideas and coordinate them in advance with your Medialabel contact.
👍 DOs
Things we'd love to see from you, such as examples and creative directions.
Tag @mylene.eu
Create your tracking link via hi!
Make sure to pronounce it correctly: “Mee-lay-nuh”
1x content approval loop with medialabel
Focus on anti-aging
Highlight product quality
Mention local production (within Europe)
Emphasize vegan products
Show products in use
👎 DON'Ts
Things we'd like you to avoid doing so the campaign is a success.
Do not focus purely on discounts (does not fit the high-quality brand image)
Do not mention other beauty brands
Do not mention prices, as they may change at any time via Shop Apotheke
Do not focus purely on Shop Apotheke – Mylène as a brand should be the main focus
Rules
A few guardrails to keep the content on-brand, compliant, and safe for both of us. Please follow these completely.
Label your posts/stories as advertising and observe the following guidelines:
- If your views differ by 10% from the booked views, a reminder is required.
- Send us your insights after your content has expired; otherwise, you will not be paid.
The following is also prohibited:
- Association with religious content of any denomination
- Extreme political views
- Glorification of crimes
- Carrying out/showing prohibited actions
- Sexually offensive and revealing content
- Disparaging/contemptuous behavior toward minorities
- Advertising for (other) products that do not meet common ethical and moral standards
- Violence and drugs
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