Playzone is the new app for anyone who loves gaming and wants to earn money while playing. Discover trending mobile games, have fun, and easily earn rewards anytime, anywhere. The app is free, very easy to use, and offers a wide selection of games. Get started now and make even more of your gaming time!
Campaign info
We’re happy to help you promote the campaign successfully. Please note that there are a few important guidelines you need to follow.
Objective: encourage as many of your followers as possible to download the app and become active users
Content: Instagram Story + reminder with link sticker
Content approval: send your content in advance via hi! for approval
Reminder: in case of a views discrepancy of -10%, a free reminder must be planned: 1–2 slides max
Add your hi! tracking link to your story and customize the sticker text
Why your community will love this
Show your community why it’s worth taking a closer look at the product and why it will be useful to them.
- You have at least 50% of your community in the UK.
- You have an Instagram account.
- You are looking for activities to do in your free time.
- You enjoy sharing games with your community.
Content Ideas
Some ideas we had in mind that we think could be helpful. You can use these as a starting point and, of course, feel free to add your own too.
Present the app naturally as part of your daily routine, for example while relaxing, commuting, or waiting somewhere.
Talk about your habits or ask a question using the poll tool: “Do you also sometimes play games on your phone just like that?”
Feel free to include humor or surprise effects: “Plot twist: I’m getting paid to play 😄”.
Clearly highlight the fact that users can earn money instead of “just” playing. To do this, use facecam and show a screen recording of the app.
Be creative and stay true to yourself: the content should feel like you.
Add a clear call-to-action and encourage your community to try the app via your link.
👍 DOs
Things we'd love to see from you, such as examples and creative directions.
Make sure the app name is spelled correctly: Playzone
Encourage your followers to download the app — use both a spoken and written call-to-action
Important: show the app once on camera, via screen recording, or on your phone, only for video content
Mention the benefits of the app
Show your face and yourself using the app
Create authentic, creative, and entertaining content
👎 DON'Ts
Things we'd like you to avoid doing so the campaign is a success.
Avoid terms related to gambling or any negative wording when explaining the games, such as annoying, addictive, betting, or repetitive
No swearing, drugs, nudity, or violence
Do NOT include children in your content, either on camera or in the background.
Rules
A few guardrails to keep the content on-brand, compliant, and safe for both of us. Please follow these completely.
Label your posts/stories as advertising and observe the following guidelines:
- If your views differ by 10% from the booked views, a reminder is required.
- Send us your insights after your content has expired; otherwise, you will not be paid.
The following is also prohibited:
- Association with religious content of any denomination
- Extreme political views
- Glorification of crimes
- Carrying out/showing prohibited actions
- Sexually offensive and revealing content
- Disparaging/contemptuous behavior toward minorities
- Advertising for (other) products that do not meet common ethical and moral standards
- Violence and drugs
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