TEFAL – Your Everyday Kitchen Hero 🍳☕🍽️
From that first steamy cup of coffee ☕ to a sizzling dinner for the whole family 🍝, TEFAL is right there with you — every step of the way. Known for its French innovation, clever design, and “life made easier” spirit, TEFAL brings smart solutions to every corner of your kitchen:
✨ Cookware that never sticks – pans, pots, and woks that make cooking (and cleaning!) a breeze.
🔥 Air fryers and multicookers – healthy, hands-free cooking for busy days.
🥣 Blenders, choppers, and food processors – your prep-time power tools.
🍞 Toasters, kettles, and coffee makers – making mornings a little more magical.
🧼 Steam irons and garment care – because TEFAL doesn’t stop at the kitchen.
Whether you’re flipping pancakes, steaming veggies, or prepping your Sunday roast — TEFAL is the silent partner in every delicious bite and every cozy moment at home.
Cook easy. Live well. That’s TEFAL. 💫
Campaign info
We’re happy to help you promote the campaign successfully. Please note that there are a few important guidelines you need to follow.
Ready to Recommend Like a Pro? Let’s go!
Here’s how to share your fave product & get paid 💸 (yes, really!):
✨ Step-by-Step Magic:
Pick your product
Choose something you genuinely love and would recommend to your bestie 💅
Tap “New Post”
In the hi! app, click the ‘New Post’ button (top right corner).
Select your account
Choose where you’ll post – Insta, TikTok, wherever your vibe is ✨
Grab the link
Find the product on the brand’s site, copy the URL, and paste it into the hi! app. Easy-peasy!
Set your posting date 📅
Plan it like a boss.
Schedule it!
Hit ‘Schedule a post’ to lock it in 🔐
Test your link
Copy the hi! link, open it, and check that it leads to the right product. Trust but verify 😎
Add it to your content
Use the link in your caption or bio—and don’t forget to mark your post as ad / Werbung 📢
Content Ideas
Some ideas we had in mind that we think could be helpful. You can use these as a starting point and, of course, feel free to add your own too.
🔑 Key Product Lines – TEFAL
• 🍳 Cookware – Non-stick pans, pots, woks, and sets
• 🍟 Air Fryers & Multicookers – Healthy, oil-free cooking solutions
• ☕ Breakfast Appliances – Kettles, toasters, coffee makers
• 🥤 Blenders & Food Prep – Mixers, choppers, food processors
• 👕 Garment Care – Irons, steam generators, garment steamers
• 🥗 Kitchen Accessories – Scales, utensils, lids, and storage
🎯 Target Audience – TEFAL
• 👨👩👧👦 Families & home cooks
• 🧑🎓 Young professionals setting up their first kitchen
• 🎁 Gift buyers (e.g., weddings, housewarmings, holidays)
• 🧘♀️ Health-conscious consumers (air fryers, low-fat cooking)
• 👵👴 Older generations seeking easy-to-use appliances
• 🏠 Home lovers & lifestyle enthusiasts
• 🌱 Eco-conscious shoppers valuing durability & sustainability
🎯 1. Start with Your Audience, Not Your Product
Ask: What does my audience need help with today?
Content that solves a problem or improves daily routines (e.g., “3 tips to make cleaning your non-stick pan last longer”) builds more trust than just showcasing features.
🌀 2. Show Products in Real Life
Don’t just talk about the product — show it in action:
• Use morning-to-night storylines (e.g., “A day in my life with Tefal”)
• Feature diverse hands & homes for inclusivity
• Add subtle background context (kids playing, music, cozy light)
✂️ 3. Keep It Snackable
📱 On social, attention spans are short. Structure your content like:
• Hook (first 2 seconds): “Did you know your air fryer can do this?”
• Body (demo, value, humor, surprise)
• CTA: “Tag a friend who needs this!”
🤩 4. Leverage User-Generated Content (UGC)
Encourage real customers or creators to show:
• Unboxings 🎁
• First-time reactions
• “Kitchen hacks” using TEFAL products
This feels more authentic and trustworthy than polished brand shoots.
🎥 5. Focus on Texture & Sound (ASMR if possible)
When showcasing cookware or appliances, close-ups of sizzling food, crispy textures, or steam rising — paired with sound — is 🔥 on platforms like TikTok and Reels.
📊 6. Don’t Skip the Value Hook
Add informative elements:
• “This saves me 30 min daily”
• “Only 5% fat thanks to air-frying”
• “No more burnt eggs!”
These data-driven mini-benefits boost credibility and shareability.
📌 7. Repurpose Across Platforms
One video can be:
• A TikTok
• A Meta carousel ad
• A Pinterest how-to
• A blog insert
Change format, not the story.
👍 DOs
Things we'd love to see from you, such as examples and creative directions.
✔️ Spell the brand name correctly (your future self will thank you!)
✔️ Use your unique hi! link only — this is how the clicks are tracked 💰
👉 No hi! link = no € per click = sad wallet 😢
👎 DON'Ts
Things we'd like you to avoid doing so the campaign is a success.
❌ Don’t break the rules (you’re better than that!)
❌ Click fraud, clickbait, or asking people to “click to support” = 🚫 not allowed + not paid
❌ No shortcuts – keep it clean, creative & honest
Rules
A few guardrails to keep the content on-brand, compliant, and safe for both of us. Please follow these completely.
Label your posts/stories as advertising and observe the following guidelines:
- If your views differ by 10% from the booked views, a reminder is required.
- Send us your insights after your content has expired; otherwise, you will not be paid.
The following is also prohibited:
- Association with religious content of any denomination
- Extreme political views
- Glorification of crimes
- Carrying out/showing prohibited actions
- Sexually offensive and revealing content
- Disparaging/contemptuous behavior toward minorities
- Advertising for (other) products that do not meet common ethical and moral standards
- Violence and drugs
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